The Bachelor of Business Management in Marketing Management program is designed to provide students with a deep understanding of marketing principles, consumer behavior, and brand development. This program focuses on strategic marketing, digital marketing, market research, and communication strategies, equipping students with the tools to create impactful marketing campaigns and drive business growth. Students will learn how to analyze market trends, understand customer needs, and develop innovative solutions that enhance brand positioning. Graduates will be well-prepared for careers in marketing, advertising, brand management, and digital media, ready to make a significant impact in the fast-paced world of marketing.